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Re:New York Times phasing out all 3rd-party advertising data by fma on Tuesday May 19, 2020 @11:38AM (#23236036)
They could have multiple tiers.

1) Free = 10 articles per month 2) Basic subscription = Unlimited articles, with ads 3) Premier subscription = Unlimited articles and no ads.

Re:New York Times phasing out all 3rd-party advertising data by Kylekramer on Tuesday May 19, 2020 @01:22PM (#23237484)
Existence of Tier 3 reduces Tier 2's value more than money taken from Tier 3.

NYT's sales pitch to advertisers is access to the intellectual/monetary elite. Saying "here, you can access only the less spendy ones" isn't going to be good.