> Why do we need to ban it? I care about my privacy. I would like clear disclosures and easy opt outs. But I don't need it banned for everyone else.
Opt-outs aren't practical for the consumer and therefore don't work [1]. All that tracking/data brokering needs to be banned unless clear disclosures have been made and the consumer explicitly opts-in.
[1] I know: years ago I literally spent several 8-hour days opting myself out of just one kind of data broker (scammy online people search websites). I still haven't gotten around to doing that for my wife, who is less likely to engage in quixotic quests, and sees opting out as a pointless waste of time.
A significant minority of the target audience has never heard or seen the phrase "opt out." Here's an example just how hard it is to explain what's happening and make this discoverable, let alone make it easy: http://cyberlaw.stanford.edu/blog/2020/02/ccpa-comments-roun...
Better, but still not good enough. Finding and filling out 300 simple forms is still a lot of work and requires perfect vigilance. IMHO, opt-out is basically privacy theater: make it theoretically possible but practically impossible.
Any opt-out system that comes anywhere close to being effective is just one default-change away from being the opt-in system that is should be.
What I hate is that I search Agoda without being logged in, in an incognito browser. Then I go to Facebook in a different browser and it shows me adverts for those hotels I looked. I hate my data is shared beyond where I initially put it.
Why do we need to ban it? I care about my privacy. I would like clear disclosures and easy opt outs. But I don't need it banned for everyone else.