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Re:SoftBank’s Vision Fund Loses $17.7B on WeWork, Uber by sokoloff on Monday May 18, 2020 @12:43PM (#23224785)
The core of the idea is "make it frictionless for people to hire cars without having to talk on the phone to Danny Devito." I think the idea is actually meaningfully different and if I'm going to take a black car, it's going to be via an app, not a phone call.

They also executed well.

Re:SoftBank’s Vision Fund Loses $17.7B on WeWork, Uber by ghaff on Monday May 18, 2020 @05:50PM (#23228793)
OTOH, when I take a limo to and from the airport (well, normally), I call their office and do the scheduling. I know there are people here with an aversion to telephones but this works well for me. Much better than rideshare for this purpose as pickups are often zero-dark-thirty in an area without a lot of drivers. (And, yes, it's relatively pricey but this is usually business.)