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Re:It’s Time to Get Back to RSS by hinkley on Sunday May 17, 2020 @01:47PM (#23213677)
Free, loss leader, or honeypot.

Most places use content to get you to look at ads, but some places write content as a sort of ad itself - we said something thoughtful to build brand recognition, consumer confidence.

Re:It’s Time to Get Back to RSS by methou on Sunday May 17, 2020 @08:51PM (#23217034)
Ja, I've seen enough of these sites, the content is awful but filled the first pages in my Google search.

I used to call them malicious SEO sites, but your point makes better sense than my hatred.