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A comment on At SXSW, Apple schools the marketing experts.

Re:At SXSW, Apple schools the marketing experts by GeoffreyHull on Sunday March 13, 2011 @06:00PM (#2320364)
This article is akin to being impressed if the LA Lakers got accepted to the NCAA tourney and ended up winning the whole thing. They're the Lakers, they're supposed to dominate a bunch of college teams.

I fail to see how its considered all that surprising when a company like Apple has a dominating performance at SXSW when they have access to more money and resources than any other companies present, arguably by far. Someone please help me understand. Thanks...

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Re:At SXSW, Apple schools the marketing experts by woan on Sunday March 13, 2011 @06:58PM (#2320484)
Ummm... IBM, MS, and Google are there as well, so they aren't the only ones present with deep pockets. They haven't done anything at SXSWi before that I am aware of.

It's amazing how SXSWi has grown into a legitimate conference as opposed to the poorly attended appendage to the Music and Film festival.

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