This. Most booksellers could have just sold their bookstores years ago and bought shares of Amazon and done far better because they simply can't provide a faster, cheaper and better experience for their customers than Amazon can.

> because they simply can't provide a... better experience for their customers than Amazon can

That's debatable. If I want a specific book, sure. But Amazon simply cannot replicate the experience of browsing a bookstore looking for an interesting book to read. I cannot physically hold the book in my hands, flip through it's pages, maybe read a few excerpts, etc. And if I'm buying a used book, I can't inspect the actual condition myself before purchasing.

We've come full circle - Amazon has a bookstore chain these days (Amazon Books).