Vice's problem is the same problem faced by smaller fringe media outlets like huffpo, buzzfeed, etc - they are not "authoritative" sources. Once social media started privileging authoritative sources, their fate was sealed.

The irony here is that vice, huffpo, buzzfeed, etc demanded social media censor fringe "alt-right" media and start favoring more established media. They got their wish. Now google, youtube, facebook, etc heavily favors CNN, MSNBC, Foxnews, NYTimes, WaPo, etc. It still shocks me how oblivious these people were. They depended entirely on social media providing an equal playing field to everyone. And yet, they were the ones demanding social media companies play favorites.

At this point, what is there but to just laugh at them. Nobody should feel sorry for these people/companies as they got what they asked for. Censorship and favoritism. The funny thing is that most likely the alt-right media will outlast vice, huffpo, buzzfeed, etc.