I don't have a problem with the fanfare, but let's not drink our own kool-aid, yeah?
If there's a new language that wants to try its luck, it still only needs to beat the incumbent, not the rest of the wannabes (one or some of which may well one day be the incumbent, but none are anywhere near that yet).
I haven't seen Zig and I'll check it out. But some of the "fanfare" is necessary to get people involved and things built. Many other langs and projects that are technically worthwhile never get any of it and just languish.