Don’t require a user to be interested twice: lessons on reducing signup friction

Re:Don’t require a user to be interested twice: lessons on r... by amaajemyfren on Wednesday May 13, 2020 @02:53PM (#23170320)

> It’s a good lesson but let’s not forget that completing the signup is not the goal in itself. If you look at post-signup user activity you will find many users stick around for a few minutes and then leave, never to return again.

I may be the only one with the following experience so please bear with me.

I use lastpass to generate passwords and save my credentials to use on websites/apps. While for many sites I will never use the site again, in some cases after some time I find myself back on a site I had registered on before.

It may be because the site has added new features or it could be because my condition has changed. (I would like to say I came back because of the work that the website owners did in marketing/new features etc).

I am not involved in this sort of thing from day to day but I think that one should also track "𝒔𝒉𝒆 𝒅𝒊𝒔𝒂𝒑𝒑𝒆𝒂𝒓𝒆𝒅 𝒇𝒐𝒓 𝒂 𝒚𝒆𝒂𝒓 𝒂𝒏𝒅 𝒂 𝒉𝒂𝒍𝒇 𝒂𝒏𝒅 𝒉𝒂𝒔 𝒋𝒖𝒔𝒕 𝒏𝒐𝒘 𝒍𝒐𝒈𝒈𝒆𝒅 𝒃𝒂𝒄𝒌 𝒊𝒏"

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Re:Don’t require a user to be interested twice: lessons on r... by gk1 on Wednesday May 13, 2020 @03:04PM (#23170475)

That happens a lot. You just get counted as a new ACTIVE user, which for the reasons described in my first comment may be a better success indicator than signups.

Actually that’s why I run “thaw campaigns” to reactivate past (now inactive) users. Something as simple as a reintroduction email to users who’ve been inactive for 6+ months, calling out new features and benefits and success stories. It brings back a lot of people like you, whose situations changed and might now have a use for the product.

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Re:Don’t require a user to be interested twice: lessons on r... by hermitdev on Wednesday May 13, 2020 @03:12PM (#23170575)

I use LastPass as well, but they have crippled their free-tier product. you used to be able to view/generate passwords in their chrome extension, now you have to go to the website to view a password. Worse yet, the website is unusable on mobile. I would not recommend it to anyone now.

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Re:Don’t require a user to be interested twice: lessons on r... by lazyasciiart on Wednesday May 13, 2020 @04:30PM (#23171493)

You're saying that they block the features of the extension for free accounts? Strange.

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Re:Don’t require a user to be interested twice: lessons on r... by amaajemyfren on Wednesday May 13, 2020 @04:07PM (#23171222)

Are you sure? I have never had problems and use it in multiple profiles - one paid. https://www.lastpass.com/pricing

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