They're at least responsible for a large chunk of ML research, which is directly to directly improve their products (Maps, Photos, YouTube, etc.).
They are fishing for understanding of the market and sometimes general approaches or parameters of possibility. You are providing free insight. It’s the same when you pitch a VC. You just give them more and more free insight. Hopefully they provide value in return.
The short part gives you some cash now and if the stock drops even further, you can cover the short and keep the profit. But if the stock goes up, just when there is a margin call you've got an "in the money" call option to cover it. So if it is shooting up you exercise the call, cover the short with half the shares, and profit when the other half keep shooting up.
Anyone can nominally do this on any stock, but there are tax advantages to the company that does it with one of their own subsidiaries.
That has been their get-out-of-jail-free card since, well forever.
plaintiff: "Your honor these share holders are suing the company for violating its fiduciary duty."
company; "Your honor, we know that some share holders may not always agree with the majority, but we made sure that over 50% of the share holders were on board with every decision we've made. We move to dismiss."
Judge: "You have documented that the majority agreed?"
company: "Yes your honor"
Judge: "And every shareholder has access to the bylaws of the company which state in clear and unequivocal terms that all decisions will be decided by a simple majority vote?"
company: "Yes your honor."
"case dismissed."
From my experience working there, this is the sort of concept they would be attracted to. Google gets a benefit from either scenario.
From the counter party part of this deal, the "investors" either lose their money, or they get a fixed amount of 'upside' when Google re-acquires.