Re:Waymo has raised $3B in the last two months
by rchaud on Tuesday May 12, 2020 @01:53PM
(#23157207)
It last several years beyond the acquisition of YouTube. In college, I used to be something of a history buff and remember watching and enjoying many old documentaries on WW2 and Cold War stuff on Google Videos. According to the Wiki article, they only turned off uploading to Google Videos in 2011, almost 6 years after acquiring YT.
https://en.wikipedia.org/wiki/Google_Video
Blogger was also an acquisition (from the future founder of Twitter), and it already had a strong brand.
Whereas in 2011 there was a lot of marketing tying self-driving cars <=> Google.
There could be other reasons for the separate brand, like managing bad PR from a crash, but I would also classify that under "don't have confidence".
In contrast Tesla seems to be staking their brand on self-driving. I feel like this could backfire in the next 5-10 years, but Elon will probably make some other advance/launch to distract from that. Self-driving has already fallen behind Tesla's claims, but he can keep the media busy enough with other stories.