At the time, sure - but none of my friends and contacts who do part-time and professional photography have anything good to say about Adobe Lightroom - the move to Lightroom CC left a bad taste in everyone's mouth, as have the many Cloud-related SNAFUs (apparently a couple of years ago Adobe screwed-up Lightroom's non-destructive edit files and caused a load of people to lose all their Lightroom work - and times when people are unable to authenticate with Adobe so they can't even open the program). Apple would be on to a sure-winner by re-launching Aperture, especially if they give it the visual indexing features present in Apple's existing photo-management products.
In my limited experience, products whose main differentiating factor is being "not the other guy" usually generate a ton of hype, but end up flopping.
Right - you have to have a better product, but Lightroom isn’t Photoshop (i.e. it isn’t impossible to compete with) and Aperture’s codebase already exists. Apple could divert the profits from a single day’s worth of iPhone sales into an endowment for Aperture to keep a halo-effect on their Mac hardware.
After considering Ableton's high prices and competition from Bitwig, I haven't been enthusiastic about paying for a Live Suite upgrade.
But it's still the underdog. If it becomes more popular I'm sure the price will go up at some point.
Of course this is only attractive to a smaller part of the DAW market. People working in recording, mixing and mastering will not find any value in those things.
Also people working in media composing have tended to prefer Cubase or Logic because the arrangement view in Live was pretty bad up to version 10.
Also if you buy a midi controller in many cases you get a free version of Live which is plenty for people getting started.
Look at the price of Logic compared to other DAWs. Apple is almost giving it away for free. It only costs $200 but in contrast comparable DAWs cost many times that. Ableton Live Suite costs $750. Nuendo costs $1000. Etc.
AFAIK Aperture never had such a hardcore following and didn't offer such a unique product. The photography market is clearly dominated by Adobe anyway.