Work doesn’t inherently mean profits. Labor can be pursued for many reasons, exercise being the next most popular reason to perform work. The most popular one is actually to continue living, which in many cases isn’t all that profitable, what with all our expensive needs. You can also labor for pleasure, for love, and for a host of other reasons.

Framing work as only-profit-seeking encourages a viewpoint aligned with shareholder values, which I don’t think is a great idea.