Sorta like earthquakes in the SF bay area. Humans aren't rational. Considering relatively few people actually get earthquake insurance in California, I'm sure theres some level of the cognotive dissonance by many of those who agree with the main thrust of your point.
Another factor is, if the storm is big enough, the feds step in with FEMA and bailout people who are underinsured.
People living in Florida's hurricane alley pay nowhere near the cost of the risk of living there, and the result is overbuilding, and catastrophic property losses when the big one eventually does hit.