There's also scroll.com, which is more netflix-y: you pay a fixed amount per month and it gets paid out to particpating sites you visit.

Too few partners. Doesn't include the Wall Street Journal or the New York Times, for instance.

I favour the nickel-and-dime approach. I'm sure I'd only need to pay pennies per day to outpay advertisers. (I'm assuming that would be enough to keep these outlets afloat, which might not be the case.)

I would like to see more partners too, but for me it was enough to get started. I'm not particularly worried about the NYT or the WSJ having enough money. It's the smaller sites that I'm aiming to support by using Scroll.

Do they have a plugin for Firefox? No way that strategy works without plugins for other browsers. —- I hope they succeed.