24 dedicated dual Xeon boxes can easily be comparable to 100 to 200 m5.2xlarge EC2 instances. So it's relatively small but not tiny, you're going to be paying at least 25k / month for that (inc reserved instance discounts)

So if you use a lot of bandwidth on top of it (can be another 25-50k at AWS) this could reach into to levels where it's worth it to hire two devops guys to run your own in combination with some SLA/management agreements with a colo.