Re:No cookie consent walls, scrolling isn’t consent, says EU...
by floatrock on Wednesday May 06, 2020 @12:36PM
(#23093075)
I'd love to see a blog post enumerating all the dark pattern design in all the GDPR and CCPA cookie opt-out. It could be a case study in user-hostile design.
First you see the warning banner that has the large prominent "CONTINUE (i consent)" CTA button with a tiny "options" link somewhere below.
If you catch that "options" is code for "I don't want to consent", you're then brought to a wall of legalize that you need to scroll to the bottom to find the double-negative-ambiguous-toggle labelled "Do not sell my privacy data". So you need to enable it to disable tracking. I think. But even so, it's a toggle UI instead of a checkbox, so you're not quite sure what state means what.
There's one particular provider of these consent forms out there that a lot of sites use... I'm sure their marketing materials say "our world-class designers have identified the best and most clear user-design principles, which we have inverted to minimize your opt-out conversion rate!"
First you see the warning banner that has the large prominent "CONTINUE (i consent)" CTA button with a tiny "options" link somewhere below.
If you catch that "options" is code for "I don't want to consent", you're then brought to a wall of legalize that you need to scroll to the bottom to find the double-negative-ambiguous-toggle labelled "Do not sell my privacy data". So you need to enable it to disable tracking. I think. But even so, it's a toggle UI instead of a checkbox, so you're not quite sure what state means what.
There's one particular provider of these consent forms out there that a lot of sites use... I'm sure their marketing materials say "our world-class designers have identified the best and most clear user-design principles, which we have inverted to minimize your opt-out conversion rate!"