This is a hilariously weird response to a valid criticism. "Yeah, internet-outages are horrible. And sure, AT&T could fix that. But instead they chose to help people to disconnect from time to time and focus more on their families, which is overall the biggest contribution a company can make to society and should be rewarded by buying more of their services"

I keep seeing this kind of other-worldly self-defense only related to Apple. Positioning a brand as an element of the users' personal identity is truly an impressive thing...