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A comment on The Content Marketing Handbook (2015). Parent comment

Re:The Content Marketing Handbook (2015) by Swizec on Tuesday May 05, 2020 @08:42PM (#23086765)
People crave genuine content. They're bored of the high production stuff designed for easy shares, SEO, pleasing everyone, and being as bland as possible.

Connect like a human.

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Re:The Content Marketing Handbook (2015) by rwhitman on Tuesday May 05, 2020 @08:53PM (#23086844)
Yea one of the ideas we're dabbling with is simply interviewing members of our team on various topics, and posting the interview transcript (our team is fairly camera shy)
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