They have tried/and are still working through this issue. Debate has ranged from asserting MaidSafe’s rights to the Safecoin trademark to changing the name. Here are links to some of the discussions on this that have taken place on the forum:

https://safenetforum.org/t/the-safecoin-roadmap-the-road-of-...

https://safenetforum.org/t/safe-name-to-be-used-by-new-coin/...

https://safenetforum.org/t/what-is-the-name-of-the-coin/2378...

https://safenetforum.org/t/safecoin-safe-and-maidsafecoins-m...

https://safenetforum.org/t/incorrect-info-on-coinmarketcap/2...