I dunno about you but my "default position" on Amazon fled circa y2k. Since then I've met numerous amazon employees and heard their stories, I've observed amazon/bezos's behavior in the public sphere, etc. Now my opinion on amazon is not "default" but "informed."

Your implication that the media is an anti-amazon conspiracy is absurd. The truth about bad actors is not kind to them. That doesn't turn truthtelling into a conspiracy. I seem to remember some positive reporting on Amazon recently, when they promised higher wages and more PPE for warehouse employees -- how does that fit into a conspiracy?