Businesses don't have morals, or principles, or feelings. They have efficiencies and optimizations. Most businesses check that with culture. Business culture, when done well, is a reapplication of feelings (usually), principles (ideally), and morals (rarely) back atop the operating mechanisms of the business.

The man or woman at the top usually sets the high bar for what culture pertains, and how stringently it is brought to the rest of the business.

The bigger the business, the closer to baseline (just a machine) the business tends to drift. If the culture is not a strong one, or starts from a mostly mechanistic stance, then drifting to what we would consider evil in a person is easy.

This has little to do with capitalism, and everything to do with people functioning in groups. Because it happens with every activity that has more than one individual acting to move it forward.

Sports teams can be excellently principled, even moral, because their leadership applies these as a way to strengthen the team. (It's also a small group.)

This applies to towns full of people, to social groups and clubs, to "movements" on social media. We see it everywhere.

It's just particularly painful in circumstances like this one.