This is a nice cover-story because it's endlessly plausible. We don't know the circumstances of your life. If you say you're struggling just to get by with your family, we have no choice but to believe you.

And yet, in this industry–and especially in this forum–I know many are following an ideology that values success only at another's expense, and not in collaboration with others. In a game theoretical sense, defectors.

There's more than one way to feed your family.