While Larry and Sergei were running Google, the company often (though not necessarily always) chose doing what was right over a more profitable wrong. A specific example was when they discovered the Chinese government was behind a major security breach targeting dissidents, they refused to continue to comply with Chinese censorship requirements.

However, as the founders lost interest in the day-to-day operation of the company, any pretense of being more than just another soulless profit machine was discarded.

It takes a village to raise a value based corporation. Many act like kids with no love, guidance.