You mean the company? Surely there are companies which could survive without lying to customers/investors? The ones that can't are meant to go out of business, and that's OK. Companies aren't babies, it's OK for them to "die". Going out of business is natural if the market/business model is wrong, which happens often, by nobody's fault. It's simply due to the uncertainty of things, which comes with the complexity of our world.

There is no ethical dilemma in Social Darwinism when applied to companies as the "living beings". A CEO who holds his personal honesty as less important than the survival of a company is very misguided.

almost everyone is doing this

Really? I don't have the experience to contradict, but I really hope not...