If I had to sell a product that had sub-standard usability or UI response times, I'd feel like an asshole.
Then don't.
Excellent usability and response time are minimum requirements for any software.
Then don't.
Excellent usability and response time are minimum requirements for any software.
The customers make decisions in terms of things like keeping up with competitors ("we have to upgrade because they did"), and risk to their personal careers ("I dont want to rock the boat"), and compliance with industry standards/buzzwords ("Your competitor supports XYZ, why don't you?")
They want to hear that your software is scalable, easy to use, secure, and well-designed, but they don't actually care if it is or not, and won't even check.
If I had to sell a product that had sub-standard usability or UI response times, I'd feel like an asshole. To others, its just how you do business.