Face recognition, border searches rifling through your data, NSA mass-surveillance, Prism, every busybody agency going through people's data like food standards in the UK (that is the end goal of initiatives like this once they get you "used" to the lack of privacy), the CLOUD Act which lets foreign govs request any data they want from U.S. companies without oversight, giant data-stores of data which doesn't need to be stored ready to be Equifax-ed.

20 / 30 years ago, could the government identify precisely where you were and when without having to question witnesses? Was it even possible for this data to be leaked? Could they serve a warrant (or administrative order as warrants are overrated nowadays) on an Amazon Home assistant? An always-on listening device. Privacy is slipping away a bit at a time.