The high end has quite generous margins and the volumes are absolutely insane, which is why we're now doing HPC and ML on what is basically gaming hardware. Nvidia have a broad spectrum of markets, from the high margin and low volume Quadro to the low margin and high volume GTX - in a business that's dominated by NRE costs, that's a good place to be.

Apple providing support for gaming wouldn't necessarily be profitable in itself, but it'd potentially provide the volumes to improve their offerings for professional rendering applications. Apple refuse to do business with Nvidia and they've been hamstrung by AMD's weak offerings, but a gaming-focused Apple could acquire some IP and tape out their own GPUs.

It has a controller that looks like a console gamepad and is one of the target platform of Apple Arcade.

There's the potential for the Apple TV to become a serious gaming platform in the future, but it would require a major shift in product strategy from Apple. That shift would have to include putting much more expensive hardware inside the Apple TV, increasing the BOM by more than the current retail price.

I agree on the need of a shift in product development, but the hardware isn’t what is lacking here.