MacOS is targeted a bit less than Windows because its user base is smaller, tends to be a bit more technical, and running arbitrary apps while allowed requires magic incantations like right click open (twice) the first time or opening a terminal.
Every non technical person I know loves iOS because it just works and doesn't rot from malware or badly written apps that trash the system.
Never ever underestimate what people will do for even mediocre amounts of money. Look into the enormous ecosystem (bordering on a subculture) that exists around click fraud and other forms of ad network abuse, or try to search for some Windows software and look at how many fake sites you get. It's unreal. There's money to be grabbed, so it gets grabbed.
or even just for thrills or for nefarious purposes!
Reminds of me of that backdoor in Notepad++[1], an app many developers I've worked with used.
[1]https://www.hackread.com/wikileaks-vault7-cia-docs-notepad-p...
Windows is a minefield to download for.
Linux is a yum or apt away.
And iOS is antiowner garbage.