During the CV lockdown, there's been a creeping adoption of paid Zoom accounts in the large company I work for, despite ubiquitous free Meet (which is also easier to schedule and use, given we use GSuite).

This seems to be mainly based on the perception (which I share) that Zoom copes better with large meetings and/or bandwidth challenges, and possibly offering the 'tile view' that Meet previously lacked. (It may also be because of novelty, or novelties such as being able to replace the background, which people love.)