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Re:The Gaiman Principle: piracy is advertising & why Ramen M... by ALee on Tuesday March 08, 2011 @10:22AM (#2301152)
I usually don't like to cite any popular tech books, but there is a great chapter in "Free" by Chris Anderson on examples where piracy is being monetized in China, Brazel, etc.

It's probably one of the best parts of the book.

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