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Re:The Anti-Amazon Alliance by tantalor on Tuesday April 28, 2020 @12:12PM (#23008453)
Is this Simpon's paradox at work? Google is more trusted than Amazon in Gen-Z Adults, Millennials, and Gen-X, but overall Amazon beats Google. Google doesn't even make the top-25 of Boomers, but Amazon is #11. That's a little weird; does it explain the overall result?
Re:The Anti-Amazon Alliance by jldugger on Tuesday April 28, 2020 @01:16PM (#23009251)
I feellike there isn't enough dimensionality in the data for Simpson's paradox explain that.
Re:The Anti-Amazon Alliance by three_seagrass on Tuesday April 28, 2020 @01:00PM (#23008998)
People trust the brands they grow up with. For example, Boomers trust Betty Crocker, Heinze, and AAA, which do not even show up for younger generations.
Re:The Anti-Amazon Alliance by RonanTheGrey on Tuesday April 28, 2020 @11:09PM (#23014871)
I dunno, I'm a millennial and I grew up with all 3 of those featuring prominently in my childhood.

Although, really only in my childhood..