One last thing. When someone tells you that "people wont be interested in X", you need to seriously consider what they are really saying. For instance, "tx" says "is it so hard to accept that ppl dont' give a rat's a$$ about "blogging" about stuffing themseves with food? People like to talk about THEMSELVES. This is what drives social network sites." His claim that there isn't a mass appeal for restaurant blogging or reviews is legitimate. There probably inst. But there's definitely a market for consumption of that content, I won't even bother listing examples. He obviously doesn't know enough about content generation to understand the concept of power users and the influence they can have on a service like this. Anyway - You might even consider subsidizing meals to help generate content in the beginning depending on your available resources. Goodluck!