Yes, I do think Amazon is held to pretty high standards. I have seen more outrage for people who won't work at Amazon complain about the work conditions at Amazon than the actual employees themselves. If your defense is that they might not want to then you need to check your moral high ground.

If Amazon does indeed engage in illegal behavior, then one should be hell bent on calling them out but the whole raging behavior at all times drains the emotional bank and when the actual crimes occur people don't have appetite for it.