Re:I Spent $6M on Google Ads Last Year
by steeleyespan on Monday April 27, 2020 @03:20PM
(#22999005)
On that note, expect to lose money initially while optimizing your website & waiting for enough CPA data to accrue. I give it at least a month and $5-10k spend before seriously considering killing the campaign (if starting from scratch).
Very different from taking something already successful but mismanaged - this can be a lot easier to ramp off if they're making big mistakes (like not actually mobile optimized, not CPA bidding, not actually actively optimizing the website's funnel/landing page).
Re:I Spent $6M on Google Ads Last Year
by nicklafferty on Tuesday April 28, 2020 @10:27AM
(#23007289)
This is spot on! When I first transitioned those campaigns from eCPC to tCPA there was a big learning period. As the campaigns scaled and collected more data the actual CPA started aligning closely with the target CPA, but it took some time. The more conversions you do the faster that alignment will happen. After 2+ years on tCPA (and many behind the scenes improvements to the Algo by Google), I could get that delta to match within 3-4 days of making a change to the target CPA. That was with thousands of conversions a day though, so scale absolutely helps.
The third party services aren't much help. Google has a lot of great in-house support to ramp up your Adspend once you get noticed. Not sure what the target is, but we seem to get a new rep every few months who has new suggestions.
I have no experience with Youtube, but that is highly interesting.
If Adwords isn't working for you, there is a ton to dive into. Could be your website, could be your product. If you have a competitor obviously succeeding in the space with heavy Adwords spend the fault is probably on your end (unless they're just pissing away money, but how long does that go on for?).