Re:Coronavirus will change airlines and the way we fly
by arcticbull on Sunday April 26, 2020 @04:23AM
(#22985529)
SouthWest would certainly agree with you, which is why they de-listed themselves from all the major OTAs a few years ago. That was before the UI updates for basic economy, though, so it's hard to say if that changed anything -- but of course they haven't been back.
I think they bolster equally well the hypothesis that people will pay more, but they are guided to the cheapest option by Google Flights and so on, and then don’t price compare add-ons. Hard to know without hard data.