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Re:Google buys UK comparison website BeatThatQuote.com for £... by citricsquid on Monday March 07, 2011 @01:13PM (#2298061)
"It was the fastest growing website in the UK in 2007, eclipsing the number of pageviews generated by popular social networks, including Facebook."

What does this mean? It can't mean it has more traffic than Facebook, does it mean it provided more outbound traffic to other sites than Facebook? Actually it says 2007, Facebook was quite small here in 2007 I guess, seems like a misleading and silly comparison to make.

Re:Google buys UK comparison website BeatThatQuote.com for £... by m4tt on Monday March 07, 2011 @03:00PM (#2298438)
I wrote the story and took the statistic from BeatThatQuote's About page, found here: http://www.beatthatquote.com/about/

I guess I could have worded that better, apologies for the confusion.

Re:Google buys UK comparison website BeatThatQuote.com for £... by camdykeman on Monday March 07, 2011 @01:40PM (#2298180)
I was also wondering about this. Not only does it say more than Facebook but more than "social networks" as a whole, including Facebook. Either their success is monumental or something is wrong here.
Re:Google buys UK comparison website BeatThatQuote.com for £... by suking on Monday March 07, 2011 @01:25PM (#2298106)
maybe they mean (2007Traffic-2006Traffic)/2006Traffic (aka by %).
Re:Google buys UK comparison website BeatThatQuote.com for £... by nootopian on Monday March 07, 2011 @02:32PM (#2298341)
Its a percentage increase and pretty meaningless in my opinion. I was the first employee there and Head of Technology in 2006.

From the original press release re increase: The report reveals that BeatThatQuote.com grew its monthly audience of unique visitors by 1,165% from December 2006 to December 2007. Facebook came second in percentage terms with an increase of just 781% in comparison. http://www.sourcewire.com/releases/rel_display.php?relid=369...

Re:Google buys UK comparison website BeatThatQuote.com for £... by dotcoma on Monday March 07, 2011 @05:02PM (#2298899)
It's 2011 now - 2007 is like half a century ago in this field...