Heh. It’s true and I think Peterson is guilty of not only taking advantage of the attention provocation brings but cultivating it to some extent.

But I did have something more specific in mind that I didn’t articulate well: I think he’s successful at provoking attention to some genuinely helpful philosophical questions... and at least calling attention to a segment of knowledge from psych/neuroscience and then to some extent literature and mythology that are relevant to the questions. I can see why the provoke part sometimes overwhelms the rest and limits his audience, he is not without sin, but I think he’s doing more than trading in ambiguous deepities. YMMV, it’s possible someone better educated in those fields can point to something better.

Is that your model? Because Peterson is cited and sourced.