Tim Pool has talked about it regularly, how if independent Youtubers even speak the word their video will be instantly demonetized, but bigger YT channels (those with millions of subs) as well as mainstream media outlets can use the term with no ill effects. He's such a prolific content creator across three channels I can't single out an exact video from the past ~90 days of material for you though.

https://www.reddit.com/r/SamandTolki/comments/foem3m/h3h3_up...

https://youtu.be/C3j4TEUeDbw

Here's a related article:

https://onezero.medium.com/youtubes-independent-creators-are...

"masks"

What does this comment mean?

The word "masks" got my friend's online ads shutdown temporarily.