The American idea used to include anti-monopoly rules. Granted Amazon is not a monopoly, but the idea was to keep businesses small (and govt small) so no single superior entity would reign abusively on individuals. And that would make the federation stronger.

Maybe it’s time to revive it. Google, Apple, Amazon, all cause issues because they are too big and haven’t been broken up (or menaces of) for way too long.

We’ve scratched antitrust laws in 9/11, when Microsoft was recognized guilty but never sanctioned, because the domination of USA after 9/11 was important. But maybe that led to two decades of really huge corporations, and a bit more liquidity in the market (choice of platforms, etc) could be nice.