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A comment on Amazon scooped up data from its own sellers to launch competing products. Parent comment

Re:Amazon scooped up data from its own sellers to launch com... by rsanek on Thursday April 23, 2020 @02:25PM (#22959223)
If they are different entities, how come Amazon Basics can use the same name as the platform? Did Amazon sell the rights to another company to use their brand?
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Re:Amazon scooped up data from its own sellers to launch com... by vntok on Thursday April 23, 2020 @05:51PM (#22961962)
"Did Amazon sell the rights to another company to use their brand?" But of course, why not? These kinds of trademark licensing agreements are all over the place, there would be no difference here.
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Re:Amazon scooped up data from its own sellers to launch com... by rsanek on Thursday April 23, 2020 @07:13PM (#22962700)
Then I'm not sure why it's a problem. Ostensibly anyone could have bid to license that name; I see no issue with that.
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