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Re:Amazon scooped up data from its own sellers to launch com... by maxwell on Thursday April 23, 2020 @12:30PM (#22957752)
> there’s nothing stopping them from creating house brands/labels even at arms length to give the impression that it’s not Amazon

They already did this years ago. Amazon has 80+ private-label brands.

https://www.businessinsider.com/amazon-owns-these-brands-lis...

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