How come we don't see this kind of angst with other store brand items. I can't imagine these comments being lobbed at Wal-Mart's Great Value, Costco's Kirkland Signature, or Bi-Lo's SE Grocers items.

And private label doesn't mean you have to manufacture anything at all. Sometimes, you will go to the company whose marketshare you are trying to take and they will manufacture the product for you.