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Re:Increasing transparency through advertiser identity verif... by pm_me_ur_fullzz on Thursday April 23, 2020 @10:12AM (#22956167)
There is a conference going on with Ernst & Young right now about identity verification, an Italian publication is posting verification data on the Ethereum blockchain, for each article. It is mostly for the publisher to protect themselves when people ask about whether they were actually the source, doesn't protect people from sharing fake sources or making it look similar with their own "verification" entries on a blockchain.

Steps!

Re:Increasing transparency through advertiser identity verif... by throwaway595 on Thursday April 23, 2020 @10:59AM (#22956740)
If you haven't, check out Decentralized Identifiers [1] and Sovrin blockchain [2].

[1] https://w3c.github.io/did-core/

[2] https://sovrin.org