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Re:Microsoft to buy semantic search engine Powerset for $100... by mlinsey on Friday June 27, 2008 @02:07AM (#229509)
In between being called "MSN" and "Live", it was "Windows Live". The idea was that MSN was a brand more oriented toward being an ISP or a portal (back when it looked like the internet companies to beat were AOL and Yahoo), and this re-branding would distance themselves from being either of those, and also help them leverage the Windows brand.

I don't know why they dropped the "Windows" part from the name though.

Re:Microsoft to buy semantic search engine Powerset for $100... by axod on Friday June 27, 2008 @10:34AM (#229766)
Probably because most people hate windows and consider it buggy and not very good?

Live seems more of a name for streaming video or something though rather than search.