I think it's changing quickly. Not sure if you remember the movie 22 Jump Street? The old guys show up at a high school to be "undercover" high school students and it turns out that the "cool" kids are who used to be the nerds. They are vegan, don't make fun of gay kids, stand up to bullies...and wear backpacks with two straps (lol).

I think that image of high school has some truth to it, as I graduated high school a couple years before the movie came out and it was already beginning to change. Kids playing pokemon at lunch were the same kids on the varsity sports teams. It was okay to like video games, and to be upset about getting a C on a test. The image of bullies as "cool kids" was changing to "kids whose parents probably never told them they love them" - and everybody knew it. The cool kids are nice now. Not totally sure if the shift has continued in the last 7 years, but it is definitely happening.

By going back to the roots of your "Sputnik Moment"(https://www.youtube.com/watch?v=GhJnt3xW2Fc), rediscovering those lessons and actively pushing it everywhere again.

That doesn't solve the problem at all.