> Firstly, there's the name: chaos, which evokes the opposite of what my code to look like.

The full name is "The Chaos Programming Language", which I understand as "the language to program chaos". It's in line with the motto "Turn chaos into magic!", as you program to turn an arbitrary state (chaos) into what you want (order / magic).

I still think it's a joke language, but this part is well-thought.