How many page views does a website need to produce a month before it can get advertisers?

Re:How many page views does a website need to produce a mont... by lurker on Thursday May 17, 2007 @10:47PM (#22939)

So you've got 2500 unique visitors this month doing 50k page views. general, social network traffic might generate $1-2 cpm so that's $100/month in revenue.

if you have a high value niche with targeted, quantifiable traffic you can get that maybe as high as $50/cpm on a well marketed site (read: you have ad sales people or you're cramming the site with ad channels.)

This guy http://www.johnchow.com/make-money-on-the-internet-april-2007/ has grown his blog to 250,000 page views, crammed it with every kind of contextual ad you can think of, is a compelling writer with great content. He's at $50/cpm. Of that, 40% comes from a pay-per-post ReviewMe ad thing, so his ads are generating about $30cpm.

So you can put adsense on the page, but you won't make any money. and you're a ways off from doing banner ads.

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Re:How many page views does a website need to produce a mont... by sbraford on Sunday May 20, 2007 @08:02PM (#23482)

Great point. I wrote up a whole post about this "John Chow CPM anomaly" over at: http://onwebapps.com/how-to-profit-from-alexa-arbitrage/

Basic summary: if you can start a blog/site geared towards users who probably have the Alexa toolbar / Firefox SearchStatus Plugin installed, you can reap much higher CPMs.

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