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Re:Vercel, formerly Zeit, raises $21M Series A by kernelsanderz on Tuesday April 21, 2020 @07:57AM (#22934094)
Doing a quick search of TESS2 for trademarks look they already have the trademark registered for ZEIT (registered in 2017). So it was probably for other reasons. Which is a shame, because Zeit is very concise, easy to remember, and has a strong brand today - at least with their initial audience.

Sounds like they're trying to go for a more corporate customer with their new name.

Re:Vercel, formerly Zeit, raises $21M Series A by CPLX on Tuesday April 21, 2020 @08:31AM (#22934331)
It’s a big world out there.