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A comment on Vercel, formerly Zeit, raises $21M Series A. Parent comment

Re:Vercel, formerly Zeit, raises $21M Series A by mxstbr on Tuesday April 21, 2020 @07:21AM (#22933879)
The name change makes a lot of sense to me, tactically (no matter what you think of the new name).

ZEIT is associated with full-stack hosting including backend servers, which they no longer want to focus on to. To solidify their pivot to frontend hosting in their users mind, they rename to strip all previous connotations from their brand.

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Re:Vercel, formerly Zeit, raises $21M Series A by deltron3030 on Tuesday April 21, 2020 @01:02PM (#22936839)
Names are like colors and shapes, and their new one doesn't really indicate that they're innovators. Zeit was cool because german names in tech are quite rare, it was showing that they did things differently. Vercel sounds like a lame web 1.0 thing, it's more rigid, rolls way harder off the tongue.

Focusing on backend servers or not is just a implementation detail as a hosting company that want's you to not care about the underlying tech, the name itself is way more important at their size.

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